SW New Mexico News

Doña Ana County spent $14,168,723 on men's collegiate football teams in 2023, an increase of 32.3% over the previous year, according to the U.S. Department of Education.

This translates to roughly 39.5% of all spending for sports teams at the New Mexico State University-Main Campus, the only institution in the county during the 2023 season.

The average sports expenses at Doña Ana County have grown 51.1% since 2010.

College football is one of the biggest sports in the U.S., with some college teams eclipsing NFL teams in terms of attendance and profit.

In 2022, after a decades-long fight, student athletes nationwide gained the right to profit from their names, likenesses, and images as a result of a flurry of new state laws and an NCAA policy change.

Year	Football Team's Expenditures	% from grand total sport team expenditures
2023	$14,168,723	39.5%
2022	$10,712,330	34.4%
2021	$6,538,782	26.7%
2020	$9,228,333	33.3%
2019	$8,565,863	31.7%